Essentials: Blue Moon Custard
A Wisconsin take on a Midwestern staple
A cheery robin’s egg blue, Blue Moon frozen custard is a Wisconsin staple. Blue Moon’s flavor is difficult to describe and has led to many debates. Personally, I’ve always explained it as the flavor of milk at the bottom of a bowl of Fruity Pebbles: creamy, a little fruity, vaguely marshmallow-y, and pleasantly sweet. Although it’s probably more common in ice cream form, it is best enjoyed as a richer, eggier, frozen custard form, especially if you can catch it in the flavor rotation at Zesty’s in Allouez, Wisconsin. —Natalia Mendez
Natalia Mendez (they/she) is a queer person of color and lifelong Midwesterner who loves to eat, travel and explore on two wheels. They write about food, travel, the outdoors, and experiences on the margins. They can also be found behind a camera. Their love letters to food and the way it connects us can be found on Instagram at @lengua.y.corazon.